| 000 | 00484nam a2200169Ia 4500 | ||
|---|---|---|---|
| 005 | 20260205064040.0 | ||
| 008 | 260111s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781509832163 | ||
| 082 | _a658.802 K56B | ||
| 100 | _aKim, W. Chan | ||
| 245 | 0 | _aBlue ocean shift beyond competing | |
| 260 |
_aNew York _bMacmillan pub. _c2017 |
||
| 300 | _a322p. | ||
| 690 | _aManagement - Marketing ;Business ;Market segmentation ;New products | ||
| 700 | _aMauborgne, Renee/ | ||
| 942 | _cBK | ||
| 999 |
_c196617 _d196617 |
||