000 00525nam a2200169Ia 4500
005 20260205064032.0
008 260111s9999||||xx |||||||||||||| ||und||
020 _a9781509832163
082 _a658.802 K56B
100 _aKim, W. Chan
245 0 _aBlue ocean shift : proven steps to inspire confidence and seize new growth
260 _aNew York
_bMacmillan pub.
_c2017
300 _a322p.
690 _aBusiness ;Management - Marketing ;Market segmentation ;New products
700 _aMauborgne, Renee/
942 _cBK
999 _c196362
_d196362