000			00415nam a2200157Ia 4500
005			20260205063735.0
008			260111s9999||||xx |||||||||||||| ||und||
020			_a9788126550227
082			_a658.827 Y75W
100			_aYohn, Denise Lee
245		0	_aWhat great brands do
260			_aNJ _bJohn Wiley _c2014
300			_a262p.
690			_aMarketing- branding ;Branding- products ;Brand name
942			_cBK
999			_c191131 _d191131