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005 20260205063645.0
008 260111s9999||||xx |||||||||||||| ||und||
020 _a9788126550258
082 _a339.47019 Y25D
100 _aYarrow, Kit
245 0 _aDecoding the new consumer mind: how and why we shop and buy
260 _aNew Delhi
_bWiley
_c2014
300 _a214p.
690 _aEconomics- Consumption ;Consumer behavior ;Consumers- Psychology ;Economics- Psychological aspects ;Consumer mind ;Marketing communication
942 _cBK
999 _c189655
_d189655