000 00510nam a2200181Ia 4500
005 20260205063132.0
008 260111s9999||||xx |||||||||||||| ||und||
020 _a9789332574144
082 _a659.1 M825A
100 _aMoriarty, Sandra
245 0 _aAdvertising and IMC: principles and practice
250 _a10th
260 _aNoida
_bPearson
_c2017
300 _a669p.
690 _aPublic relations ;Advertising ;Digital age ;Media
700 _aMitchell, Nancy D/Wells, William D./
942 _cBK
999 _c180484
_d180484