| 000 | 00517nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260205062717.0 | ||
| 008 | 260111s9999||||xx |||||||||||||| ||und|| | ||
| 082 | _a658.8342 D85B | ||
| 100 | _aDu Plessis, Erik | ||
| 245 | 0 | _aBranded mind: what neuroscience really tells us about the puzzle of the brain and the brand | |
| 260 |
_aNew Delhi _bKogan Page _c2011 |
||
| 300 | _a251p. | ||
| 690 | _aNeuromarketing; Advertising-Psychological aspects; Marketing-Psychological aspects; Branding (Marketing) | ||
| 942 | _cBK | ||
| 999 |
_c174708 _d174708 |
||