| 000 | 00477nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260205062701.0 | ||
| 008 | 260111s9999||||xx |||||||||||||| ||und|| | ||
| 082 | _a658.8343 M366C | ||
| 100 | _aMartinez, Pepe | ||
| 245 | 0 | _aConsumer mind: Brand perception and the implication for marketers | |
| 260 |
_aNew Delhi _bKogan Page _c2012 |
||
| 300 | _a178p. | ||
| 690 | _aConsumers-Psychology; Neuromarketing; Branding (Marketing); Marketing-Psychological aspects | ||
| 942 | _cBK | ||
| 999 |
_c174420 _d174420 |
||