| 000 | 00435nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260205060428.0 | ||
| 008 | 260111s9999||||xx |||||||||||||| ||und|| | ||
| 082 | _a658.827 St33W | ||
| 100 | _aSteidl, Peter | ||
| 245 | 0 | _aWaking the giant: revitalising the mature brand | |
| 260 |
_aNew Delhi _bWiley India-Times Group Books _c2011 |
||
| 300 | _a222p. | ||
| 690 | _aManagement; Marketing management; Brand management | ||
| 942 | _cBK | ||
| 999 |
_c167923 _d167923 |
||