000			00406nam a2200145Ia 4500
005			20260205060327.0
008			260111s9999||||xx |||||||||||||| ||und||
082			_a658.8 G749D
100			_aGoyal, Sandeep
245		4	_aThe dum dum bullet: real-life lessons in marketing & advertising
260			_aMumbai _bPopular Prakashan _c2010
300			_a209p.
690			_aMarketing Management
942			_cBK
999			_c166429 _d166429