000 00449nam a2200157Ia 4500
005 20260205055412.0
008 260111s9999||||xx |||||||||||||| ||und||
082 _a658.8343 G424A
100 _aGilmore, James H.
245 0 _aAuthenticity: What consumers really want
260 _aUSA
_bHarvard Business school press
_c2007
300 _a299p.
690 _aProduct management; Consumer behaviour
700 _aPine , B. Joseph/
942 _cBK
999 _c153068
_d153068