| 000 | 00458nam a2200145Ia 4500 | ||
|---|---|---|---|
| 005 | 20260205055338.0 | ||
| 008 | 260111s9999||||xx |||||||||||||| ||und|| | ||
| 082 | _a791.40688 L529B | ||
| 100 | _aLehu, Jean-Marc | ||
| 245 | 0 | _aBranded entertainment: product placement & brand strategy in the entertainment business. | |
| 260 |
_aLondon _bKogan page _c2007 |
||
| 300 | _a266p. | ||
| 690 | _aProduct placement in mass media; Product management | ||
| 942 | _cBK | ||
| 999 |
_c152286 _d152286 |
||