000			00454nam a2200157Ia 4500
005			20260205055158.0
008			260111s9999||||xx |||||||||||||| ||und||
082			_a658.827 D152B
100			_aD'Alessandro, David F.
245		0	_aBrand warfare: 10 rules for building the killer brand
260			_aNew Delhi _bTata Mcgraw-hill pub. _c2003
300			_a185p.
690			_aBrand name products; Marketing
700			_aOwens, Michele/
942			_cBK
999			_c150459 _d150459