| 000 | 00435nam a2200157Ia 4500 | ||
|---|---|---|---|
| 005 | 20260205055154.0 | ||
| 008 | 260111s9999||||xx |||||||||||||| ||und|| | ||
| 082 | _a658.8 K849L | ||
| 100 | _aKotler, Philip | ||
| 245 | 0 | _aLateral marketing: new techniques for finding breakthrough ideas | |
| 260 |
_aNew Delhi _bWiley & sons. _c2006 |
||
| 300 | _a206p. | ||
| 690 | _aMarketing. | ||
| 700 | _aTrias De Bes, Fernando/ | ||
| 942 | _cBK | ||
| 999 |
_c150320 _d150320 |
||