000			00368nam a2200145Ia 4500
005			20260205054352.0
008			260111s9999||||xx |||||||||||||| ||und||
082			_a658.8 W742B
100			_aWipperforth, Alex
245		0	_aBrand hijack: marketing without marketing
260			_aNew Delhi _bPenguin _c2005
300			_a280p.
690			_aMarketing
942			_cBK
999			_c137403 _d137403