Cialdini, Robert B. <br/><br/>
Influence:  the Psychology of persuasion 

 - New York  HarperCollins  2007 
 - 320p.Bussinree & 
<br/><br/><label>ISBN: </label>9780061241895 
<br/><br/><label>Dewey Class. No.: </label>650 C48I