TY  - BOOK
AU  - Ries, Al
TI  - War in the boardroom: why left-brain management and right-brain marketing dont see eye-to-eye-and what to do about it/by Al & Laura Ries
SN  - 9780062371454
U1  - 658  R446W 
PY  - 2009///
PB  - Collins Business
ER  -