Ries, Al <br/><br/>
War in the boardroom: why left-brain management and right-brain marketing dont see eye-to-eye-and what to do about it/by Al & Laura Ries 

 -  Collins Business  2009 
 - 272p. 
<br/><br/><label>ISBN: </label>9780062371454 
<br/><br/><label>Dewey Class. No.: </label>658  R446W