TY  - BOOK
AU  - Light,Larry
TI  - Six rules for brand revitalization: learn how companies like mcdonald's can reenergize their brands/by Larry Light and Joan Kiddon
SN  - 9788131730126
U1  - 658.8  L626S 
PY  - 2010///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
ER  -