00434nam a2200121Ia 450000500170000000800410001702000180005808200170007610000160009324501350010926000580024430000100030220260205105258.0260111s9999||||xx |||||||||||||| ||und||  a9788131730126  a658.8  L626S  aLight,Larry 0aSix rules for brand revitalization: learn how companies like mcdonald's can reenergize their brands/by Larry Light and Joan Kiddon  aNew DelhibDorling Kindersley (India) Pvt. Ltd.c2010  a218p.