Light,Larry <br/><br/>
Six rules for brand revitalization: learn how companies like mcdonald's can reenergize their brands/by Larry Light and Joan Kiddon 

 - New Delhi  Dorling Kindersley (India) Pvt. Ltd.  2010 
 - 218p. 
<br/><br/><label>ISBN: </label>9788131730126 
<br/><br/><label>Dewey Class. No.: </label>658.8  L626S