TY - BOOK AU - Etzel,Michael J. TI - Marketing: Concepts and Cases/by Etzel,Michael J., Bruce J. Walker, WIlliam J. Stanton and Ajay Pandit SN - 0070600902 U1 - 658.8 Et99M PY - 2008/// CY - New Delhi PB - Tata Mc Graw Hill Publishing Co.Ltd ER -