Etzel,Michael J. <br/><br/>
Marketing: Concepts and Cases/by Etzel,Michael J., Bruce J. Walker, WIlliam J. Stanton and Ajay Pandit 

 - New Delhi  Tata  Mc Graw Hill Publishing Co.Ltd  2008 
 - v.p 
<br/><br/><label>ISBN: </label>0070600902 
<br/><br/><label>Dewey Class. No.: </label>658.8  Et99M