@book{263048,
	author = {Etzel,Michael J.},
	title = {Marketing: Concepts and Cases/by Etzel,Michael J., Bruce J. Walker, WIlliam J. Stanton and Ajay Pandit},
	publisher = {Tata  Mc Graw Hill Publishing Co.Ltd},
	year = {2008},
	address = {New Delhi}
}