Seth,Rakesh <br/><br/>
Creating customer delight: the how and why of CRM/by Rakesh Seth and Kirti Seth 

 - New Delhi  Response Books  2005 
 - 154p. 
<br/><br/><label>ISBN: </label>8178295075 
<br/><br/><label>Dewey Class. No.: </label>658.812  S75C