Manendra, Mohan <br/><br/>
Advertising Management: concepts and cases/by Mohan Manendra 

 - New Delhi  Tata McGraw Hill Publishing House  1995 
 - 418p. 
<br/><br/><label>ISBN: </label>0074517805 
<br/><br/><label>Dewey Class. No.: </label>659.1  M312A