Kotler , Philip <br/><br/>
According to Kotler: the world's foremost authority on marketing answers your questions 

 - New York  AMACOM  2005 
 - xxii , 168 p. ; 23cm. 
<br/><br/><label>ISBN: </label>0814472958 
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT