TY  - BOOK
AU  - Simonson, Itamar
AU  - Rosen, Simonson/
TI  - Absolute value: what really influences customers in the age of (nearly) perfect information
SN  - 9780062356864
U1  - 658.8342  Si57A 
PY  - 2014///
CY  - New York
PB  - Harper collins pub.
ER  -