TY  - BOOK
AU  - Govindarajan , Vijay
AU  - Trimble, Chris/
TI  - Beyond the idea: simple powerful rules for successful innovation
SN  - 9881447251176
U1  - 658.4063  G747B 
PY  - 2013///
CY  - London
PB  - Macmillan pub.
ER  -