TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy D/Wells, William D./
TI  - Advertising and IMC: principles and practice
SN  - 9789332574144
U1  - 659.1  M825A 
PY  - 2017///
CY  - Noida
PB  - Pearson
ER  -