Mohan , Manendra <br/><br/>
Advertising management: Concepts and cases 

 - New Delhi  Tata McGraw Hill Education Pvt.Lmt. 
 - 418p. 
<br/><br/><label>ISBN: </label>9780074517802 
<br/><br/><label>Dewey Class. No.: </label>659.1  M313A