TY  - BOOK
AU  - Keiningham , Timothy L
AU  - Vavra , Terry G/
TI  - Loyalty myths
SN  - 0 471 74315 1
U1  - 658.8343  K266L 
PY  - 2006///
CY  - New Jersy
PB  - John wiley & sons inc.
ER  -