TY  - BOOK
AU  - Kambhammettu , Shyam Sunder
AU  - Kambhammettu , Shyam Sunder/
TI  - Integrated marketing communication: an introduction
U1  - 658.45  K128I 
PY  - 2005///
CY  - Hyderabad
PB  - Le Magnus
ER  -