TY  - BOOK
AU  - Fombrun , Charles J.
AU  - Riel , Cees B.M. Van/
TI  - Fame & Fortune ; How Successful Companies build Winning Reputations
SN  - 8129706636
U1  - 658  F731F 
PY  - 2004///
CY  - Delhi
PB  - Pearson
ER  -