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Authenticity
Material type:
TextPublication details: Boston Harvard Business school press 2007Description: 299 pagesISBN: - 1591391458
- 658.8343 GIL
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | CSL | 658.8343 GIL (Browse shelf(Opens below)) | Available | AC894 |
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| 658.8343 CAP Capturing customer equity | 658.8343 D659W What chinese want: Culture, communism,and China`s modern consumer | 658.8343 G424A Authenticity: What consumers really want | 658.8343 GIL Authenticity | 658.8343 K266L Loyalty myths | 658.8343 M366C Consumer mind: Brand perception and the implication for marketers | 658.8343 P317L The loyalty leap |
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