Waking the giant: revitalising the mature brand
Material type:
TextPublication details: New Delhi Wiley India-Times Group Books 2011Description: 222pSubject(s): DDC classification: - 658.827 St33W
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | CSL | 658.827 St33W (Browse shelf(Opens below)) | Available | 199673 |
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| 658.827 Se56P Product ande brand management | 658.827 Sh19B Branding services: Indian perspective | 658.827 Sr31O One land one billion minds: insights on branding in India | 658.827 St33W Waking the giant: revitalising the mature brand | 658.827 T149B Building brand you: essentials for corporate success | 658.827 Y75W What great brands do | 658.83 B227T Techniques for marketing new products |
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