Authenticity: What consumers really want
Material type:
TextPublication details: USA Harvard Business school press 2007Description: 299pSubject(s): DDC classification: - 658.8343 G424A
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | CSL | 658.8343 G424A (Browse shelf(Opens below)) | Available | 182982 |
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| 658.8343 C458S Successful branding | 658.8343 CAP Capturing customer equity | 658.8343 D659W What chinese want: Culture, communism,and China`s modern consumer | 658.8343 G424A Authenticity: What consumers really want | 658.8343 GIL Authenticity | 658.8343 K266L Loyalty myths | 658.8343 M366C Consumer mind: Brand perception and the implication for marketers |
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