Understanding brands
Material type:
TextPublication details: New Delhi Kogan page 2008Description: 138pSubject(s): DDC classification: - 658.8343 C428U
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | CSL | 658.8343 C428U (Browse shelf(Opens below)) | WITHDRAWN(written-off) | 181343 |
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| 658.8343 B489W We are like that only: understanding the logic of consumer India | 658.8343 B489W We are like that only | 658.8343 C349D Denial, desire, immersion: evolution of Indian consumers | 658.8343 C428U Understanding brands | 658.8343 C458S Successful branding | 658.8343 CAP Capturing customer equity | 658.8343 D659W What chinese want: Culture, communism,and China`s modern consumer |
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