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  2. Details for: Lateral marketing: new techniques for finding breakthrough ideas
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Lateral marketing: new techniques for finding breakthrough ideas

By:
  • Kotler, Philip
Contributor(s):
  • Trias De Bes, Fernando
Material type: TextTextPublication details: New Delhi Wiley & sons. 2006Description: 206pSubject(s):
  • Marketing
DDC classification:
  • 658.8 K849L
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Item type Current library Call number Status Barcode
Books CSL 658.8 K849L (Browse shelf(Opens below)) Available 169593
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658.8 K849G Good works: marketing and corporation initiatives that build a better world and the bottom line 658.8 K849G Good works: marketing and corporation initiatives that build a better world and the bottom line 658.8 K849G Good works: marketing and corporation initiatives that build a better world and the bottom line 658.8 K849L Lateral marketing: new techniques for finding breakthrough ideas 658.8 K849L Lateral marketing: new techniques for finding breakthrough ideas 658.8 K849M Marketing insights from A to Z 658.8 K849M Marketing 3.0

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Lateral marketing: new techniques for finding breakthrough ideas

APA

Kotler P., Trias De Bes F., . (2006). Lateral marketing: new techniques for finding breakthrough ideas. New Delhi: Wiley & sons.

Chicago

Kotler Philip, Trias De Bes Fernando, . 2006. Lateral marketing: new techniques for finding breakthrough ideas. New Delhi: Wiley & sons.

Harvard

Kotler P., Trias De Bes F., . (2006). Lateral marketing: new techniques for finding breakthrough ideas. New Delhi: Wiley & sons.

MLA

Kotler Philip, Trias De Bes Fernando, . Lateral marketing: new techniques for finding breakthrough ideas. New Delhi: Wiley & sons. 2006.

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