Marketing: Concepts and Cases/by Etzel,Michael J., Bruce J. Walker, WIlliam J. Stanton and Ajay Pandit (Record no. 263048)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260205105245.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260111s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070600902 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 Et99M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Etzel,Michael J. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing: Concepts and Cases/by Etzel,Michael J., Bruce J. Walker, WIlliam J. Stanton and Ajay Pandit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata Mc Graw Hill Publishing Co.Ltd |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v.p |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Manimajra Branch Library | Manimajra Branch Library | 05/02/2026 | 658.8 Et99M | MM19503 | 05/02/2026 | 05/02/2026 | Books |