Marketing channel management: a customer-centric approach/by Pingali Venugopal (Record no. 260691)

MARC details
000 -LEADER
fixed length control field 00492nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260205105128.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178290332
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 V569M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venugopal, Pingali
245 #0 - TITLE STATEMENT
Title Marketing channel management: a customer-centric approach/by Pingali Venugopal
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 187p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element channel management ;marketing channel management ;management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Manimajra Branch Library Manimajra Branch Library 05/02/2026   658.84 V569M MM15651 05/02/2026 05/02/2026 Books