Marketing for hospitality and tourism (Record no. 199329)

MARC details
000 -LEADER
fixed length control field 00468nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260205064227.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260111s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332586260
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.94 K849M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip T.
245 #0 - TITLE STATEMENT
Title Marketing for hospitality and tourism
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nioda
Name of publisher, distributor, etc. Pearson India Education Pub.
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 679p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Tourist trade ;Hospitality industry ;Tourism marketing ;Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        CSL CSL 05/02/2026   647.94 K849M 240834 05/02/2026 05/02/2026 Books