Global marketing management (Record no. 198963)

MARC details
000 -LEADER
fixed length control field 00528nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260205064210.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260111s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332584327
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 K243G
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J
245 #0 - TITLE STATEMENT
Title Global marketing management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Pearson India Pub
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 476p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing Management ;Global Market ;Marketing Strategy ;Pricing Decisions ;Export Marketing ;International Business
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dutta, Gautam/
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        CSL CSL 05/02/2026   658.84 K243G 240421 05/02/2026 05/02/2026 Books