Internet marketing: Integrating online and offline strategies (Record no. 198918)

MARC details
000 -LEADER
fixed length control field 00508nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260205064208.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131531785
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 R541I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Roberts, Mary Lou
245 #0 - TITLE STATEMENT
Title Internet marketing: Integrating online and offline strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Cengage learning
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent 484p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Internet marketing ;Internet marketing tools ;Marketing strategies ;Performance and evalution
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        CSL CSL 05/02/2026   658.84 R541I 240370 05/02/2026 05/02/2026 Books