Decoding the new consumer mind: how and why we shop and buy (Record no. 189655)

MARC details
000 -LEADER
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260205063645.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126550258
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 339.47019 Y25D
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Yarrow, Kit
245 #0 - TITLE STATEMENT
Title Decoding the new consumer mind: how and why we shop and buy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 214p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Economics- Consumption ;Consumer behavior ;Consumers- Psychology ;Economics- Psychological aspects ;Consumer mind ;Marketing communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        CSL CSL 05/02/2026   339.47019 Y25D 225870 05/02/2026 05/02/2026 Books