Advertising and IMC: principles and practice (Record no. 180484)

MARC details
000 -LEADER
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260205063132.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332574144
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 M825A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra
245 #0 - TITLE STATEMENT
Title Advertising and IMC: principles and practice
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 669p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Public relations ;Advertising ;Digital age ;Media
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy D/Wells, William D./
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        CSL CSL 05/02/2026   659.1 M825A 212695 05/02/2026 05/02/2026 Books