Advertisising and brand building: principles and case studies (Record no. 174126)

MARC details
000 -LEADER
fixed length control field 00441nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260205062645.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 P774A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pongiannan, K.
245 #0 - TITLE STATEMENT
Title Advertisising and brand building: principles and case studies
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. New century
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 194p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising;Brand management'
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pongiannan, K./
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        CSL CSL 05/02/2026   659.1 P774A 206024 05/02/2026 05/02/2026 Books