Advertising and marketing in rural India (Record no. 152254)

MARC details
000 -LEADER
fixed length control field 00407nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260205055337.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260111s9999||||xx |||||||||||||| ||und||
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10954 B469A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bhatia , Tej K.
245 #0 - TITLE STATEMENT
Title Advertising and marketing in rural India
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Macmillan
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 327p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising - Rural India
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        CSL CSL 05/02/2026   659.10954 B469A 182104 05/02/2026 05/02/2026 Books