Brand warfare: 10 rules for building the killer brand (Record no. 150459)

MARC details
000 -LEADER
fixed length control field 00454nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260205055158.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 D152B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name D'Alessandro, David F.
245 #0 - TITLE STATEMENT
Title Brand warfare: 10 rules for building the killer brand
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mcgraw-hill pub.
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 185p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Brand name products; Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Owens, Michele/
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        CSL CSL 05/02/2026   658.827 D152B 180250 05/02/2026 05/02/2026 Books