Lateral marketing: new techniques for finding breakthrough ideas (Record no. 150320)

MARC details
000 -LEADER
fixed length control field 00435nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260205055154.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 K849L
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 #0 - TITLE STATEMENT
Title Lateral marketing: new techniques for finding breakthrough ideas
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley & sons.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 206p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Trias De Bes, Fernando/
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        CSL CSL 05/02/2026   658.8 K849L 180104 05/02/2026 05/02/2026 Books