Integrated marketing communication: an introduction (Record no. 138513)

MARC details
000 -LEADER
fixed length control field 00435nam a2200157Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260205054436.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45 K128I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kambhammettu , Shyam Sunder
245 #0 - TITLE STATEMENT
Title Integrated marketing communication: an introduction
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hyderabad
Name of publisher, distributor, etc. Le Magnus
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 189p
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kambhammettu , Shyam Sunder/
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        CSL CSL 05/02/2026   658.45 K128I 167987 05/02/2026 05/02/2026 Books